WE LOVE MAKEUP. We like looking at it, trying it on, and reading about it in magazines.

However, we want to highlight a horrific practice that is rampant in said magazines: Destroying makeup for beauty spreads.

Makeup lovers of a sensitive disposition may want to look away now.

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For years, they have been cutting the tops off lipsticks…

Twitter / @catinhardhat Twitter / @catinhardhat / @catinhardhat

Spilling nail polish all over the gaff…

And chopping up powders that cost over a hundred euro.

Twitter / @valerieloftus Twitter / @valerieloftus / @valerieloftus

Now, even brands are doing it to their own products.

It hurts, dammit. We know it’s all about adding visual interest, but it hurts.

Surely there’s a better way? Surely it’s painful to chop into a beautiful, perfect new lipstick like this?

Twitter / @trsttn Twitter / @trsttn / @trsttn

So today, we are making a small appeal to magazines worldwide: Stop the barbarism. You’re putting years on us.

And if you’re at a loss as to what to do with all that unused makeup hanging around, there are a few suggestions…

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